“Science and Community - engage to empower” was the theme of a Wellcome Trust (WT) international conference (http://scienceincommunity.wordpress.com) which I attended two weeks ago at the Africa Centre for Health and Population Studies, South Africa (www.africacentre.ac.za). The conference reinforced the importance of public engagement, particularly in developing countries who have a lot to gain from biomedical and public health research. The theme suggests public engagement is more than just a unilateral flow of information but a dynamic, interactive, participatory process that serves to inform, educate, and stimulate people.
A quick and dirty study with ten of my academic colleagues shows that public engagement in Malawi is either unknown or misunderstood. According to Wikipedia - Public engagement is a term that has recently been used, particularly in the UK, to describe “the involvement of specialists listening to, developing their understanding of, and interacting with, non-specialists” (as defined by England’s university funding agency, HEFCE, in 2006). This definition is somehow lacking and fails to portray public engagement as a process with specific goals and outcomes. Further web searches suggest public engagement is rooted in several domains: in politics (participatory democracy), and in marketing (public relations). The WT Public engagement website (www.wellcome.ac.uk/Funding/Public-engagement ) states ‘WT wants to encourage people of all ages and from all walks of life to consider, question and debate the key issues of now and the future’. This objective is clear with an outcome that can be measured.
Evaluating public engagement and providing evidence of its value is major challenge for implementers. This was discussed during a session on the value of engagement with John Young, Overseas Development Institute, UK. Participants suggested community trust, positive health/behaviour outcomes, legislative reform, new links and networks are convincing evidence of the value of public engagement.
In corporate environments, public relations melds strategy and communications, constituting an essential bridge between corporations and their stakeholders. In science, this would be analogous to a bridge between research institutions and stakeholders. Stakeholders could be media, policy makers, communities, or specific target groups like pregnant mothers or school children. Thulani Cele, public relations officer, Africa Centre, captured this during his presentation on media engagement. Public relations and likewise public engagement must be part of business strategy and policy formulation, in addition to being responsible for communicating decisions.
What qualifies as engagement? Several creative approaches were not only discussed but experienced: from a science cafe on the day in the life of a field worker; to a visit to the University of Zululand science centre; to a debate on research and activism; to a play on peer pressure by DramAidE. Approaches may differ in style, format, and audience with similar approaches even having different adaptations e.g. adult vs junior science cafes. Despite these variations, they all strive to achieve the same outcome, of a making science more welcoming and accessible, and deepening its social impact and relevance.
For engagement to be effective it needs to involve influential actors. To be influential today does not require academic or professional credentials alone. It needs person that have a personal experience, passion, and a desire to contribute to general knowledge. Through public engagement, we build trusted relationships with a broad set of influencers be it policy makers, community leaders, or media.
Participants in the four thematic areas of the conference - media engagement, policy engagement, creative approaches, and community engagement discussed several challenges. These ranged from ‘dejargoning’ the science, getting the interest of stakeholders, poor funding, lack of recognition of the role of public engagement, to evaluating public engagement programs. Where solutions were not available in the form of presentations and dialogue, contacts and networks were established for further exploration. The conference stimulated the minds of the participants, presented exciting ideas, set up networks and partnerships, and offered new opportunities.
Engagement is here to stay. Science communicators must rise to the challenge, by creating new forms of expression that will work in local contexts. Just like any new process, it will take some time to take-hold and become fully standardized, but it is undeniably a multifaceted and powerful process that can provide value to science and research –especially before research even starts.